Mercedes-AMG Petronas Formula One Team have announced a multi-year partnership with RH, a luxury home furnishing brand, bringing it on board as their Global Interior Design & Luxury Furnishings Curator.
RH will redesign Mercedes’ hospitality environments across key Formula One destinations and will be available at trackside destinations, hospitality venues, clubs, and the team’s Executive Headquarters in the UK, with Abu Dhabi serving as the first location, followed by Miami, Monaco, Silverstone, and other key races around the world.
Toto Wolff, Team Principal and Chief Executive Officer, Mercedes-AMG PETRONAS F1 Team, commented:
“Welcoming RH into our partner ecosystem is another example of our ambition to work with brands that lead in their respective fields. Their reputation for design excellence, quality and innovation aligns strongly with the values that drive our team. Together, we aim to create exceptional environments and experiences for our partners, guests and fans, ensuring they reflect the Mercedes-AMG PETRONAS Formula One Team.”
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said:
“The Mercedes-AMG PETRONAS Formula One Team and RH are united by a shared commitment to excellence, innovation and creating world-class experiences. RH has built a distinctive global brand through its leadership in design, craftsmanship and hospitality, making them a compelling addition to the team. Together, we have an exciting opportunity to elevate the environments in which we engage our partners, guests and fans, delivering experiences that reflect the premium standards of both organisations.”
Gary Friedman, RH’s Founder, Chairman, and Chief Executive Officer, added:
“Over the last two decades, we’ve learned that great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them. Much of RH’s success has been built through connections to the world’s most talented designers, artisans and manufacturing partners – individuals and organizations that challenge conventional thinking and set the standard in their respective fields.”
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