Mercedes F1 team signs partnership with RH
Formula One team Mercedes-AMG PETRONAS has announced a new multi-year partnership with luxury home furnishing brand, RH, who will become the team’s Global Interior Design & Luxury Furnishings Curator. RH will redesign Mercedes’ hospitality environments across key Formula One destinations and will be available at rackside destinations, hospitality venues, clubs and the team’s Executive Headquarters in the U.K., with Abu Dhabi serving as the first location, followed by Miami, Monaco, Silverstone and other key races around the world.
Toto Wolff, Team Principal and Chief Executive Officer, Mercedes-AMG PETRONAS Formula One Team, commented,
“Welcoming RH into our partner ecosystem is another example of our ambition to work with brands that lead in their respective fields. Their reputation for design excellence, quality and innovation aligns strongly with the values that drive our team. Together, we aim to create exceptional environments and experiences for our partners, guests and fans, ensuring they reflect the Mercedes-AMG PETRONAS Formula One Team.”
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS Formula One Team, said,
“The Mercedes-AMG PETRONAS Formula One Team and RH are united by a shared commitment to excellence, innovation and creating world-class experiences. RH has built a distinctive global brand through its leadership in design, craftsmanship and hospitality, making them a compelling addition to the team. Together, we have an exciting opportunity to elevate the environments in which we engage our partners, guests and fans, delivering experiences that reflect the premium standards of both organisations.”
Gary Friedman, Chairman & Chief Executive Officer, RH Founder, added,
“Over the last two decades, we’ve learned that great partnerships have the power to accelerate growth, inspire innovation and elevate everything around them. Much of RH’s success has been built through connections to the world’s most talented designers, artisans and manufacturing partners – individuals and organizations that challenge conventional thinking and set the standard in their respective fields.”
