The Mercedes-AMG Petronas F1 Team have announced a multi-year partnership with financial technology company Nasdaq, roping it in as an Official Partner.
The deal will entail Mercedes gaining access to Nasdaq MarketSite as well as commercial marketing and media campaigns. Nasdaq will have a branding presence at all races throughout the Formula One season and work with the German team to host content and produce co-branded merchandise.
The partnership kicks off with the 2025 Miami Grand Prix, where Nasdaq will enjoy branding on Mercedes’ pit wall canopy as well as their engineers’ central island station.
Speaking about the agreement, Toto Wolff, Team Principal, Mercedes-AMG Petronas F1 Team, commented:
“We’re excited to welcome Nasdaq, a global leader in financial technology, to the Mercedes-AMG PETRONAS F1 Team partner family. Partnerships are most powerful when they’re built on shared values. Nasdaq is a partner that not only understands the importance of cutting-edge technology but also embraces our commitment to continuous growth and resilience.“
Adena Friedman, Chair and CEO of Nasdaq, said:
“Our partnership with the Mercedes-AMG PETRONAS F1 Team embodies our shared passion for technology and performance, as well as our deep commitment to building the most competitive teams in the world. Together we will accelerate growth for our respective organizations while we create exceptional experiences for fans of the sport.“
Brian Buckley, Chief Marketing Officer at Nasdaq, stated:
“This partnership with the Mercedes-AMG PETRONAS F1 Team is a powerful alignment of two performance-driven cultures with global mindsets. At Nasdaq, we’re focused on helping our clients navigate complexity, accelerate growth and solve their toughest challenges. Together with the Mercedes-AMG PETRONAS F1 Team, we’ll showcase how precision, innovation, and strategic partnership can drive success – on the track and in the world of global business.“
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG Petronas F1 Team, added:
“From pioneering technologies to forging strategic alliances with forward-thinking brands, we’re looking forward to collaborating with Nasdaq to benefit our fans, our partners, and our team. As part of the partnership, Nasdaq and the Mercedes-AMG PETRONAS F1 Team will collaborate on storytelling and experiences at the intersection of business, technology, and sports, underscoring the strong alignment between the brands and their audiences.“
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