Mercedes-AMG Petronas F1 Team announce PepsiCo partnership

The Mercedes-AMG Petronas Formula One Team have announced a global multi-year partnership with PepsiCo.

As per the agreement, PepsiCo brands Gatorade, Doritos, and Sting will join the German outfit’s sponsorship portfolio.

PepsiCo and Mercedes will work together on various campaigns featuring the latter’s drivers, George Russell and Kimi Antonelli, with fan engagement activities aimed at promoting the three PepsiCo brands being part of the partnership.

Additionally, Mercedes will leverage the expertise of the Gatorade Sports Science Institute (GSSI) to deliver hydration-specific solutions to the team’s performance programmes.”

Toto Wolff, Team Principal & Chief Executive Officer, Mercedes-AMG Petronas F1 Team, said:

“Welcoming a company with a portfolio as strong as PepsiCo’s into our partner ecosystem is another sign of the strength of our team and our sport. As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade’s expertise in sports science, Sting’s youthful energy, and Doritos’ cultural relevance each bring something unique. Together, they create a partnership that not only supports our team’s performance but also enhances the experience for our fans around the world.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG Petronas F1 Team, commented:

“We’re delighted to welcome PepsiCo to the team. Their expertise in this sector will help us deliver great experiences for our guests and fans at the track and beyond. It’s a partnership that adds real value to how we operate day-to-day and how we connect with people around the world.”

Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, added:

“This partnership unites performance, energy, and flavour under one banner – connecting three of PepsiCo’s most iconic brands with the world’s most successful Formula 1 team. Through Gatorade, Sting, and Doritos, we’re inside the culture of the sport, fuelling both the athletes and the fans who live for the thrill of F1. Partnering with Mercedes-AMG PETRONAS F1 Team reflects our shared commitment to performance, innovation, and excellence – values that define both our organizations.”