Aditya ChaudhuriThe Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team.
The partnership has come about with the goal of providing Mercedes fans with exclusive content and engagement opportunities via the private messaging service.
Mercedes have also announced the launch of their own WhatsApp Channel as part of the deal.
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Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, commented:
“WhatsApp plays a critical role in communications across everything we do at Mercedes-AMG F1. From coordinating our operations, sharing ideas, and supporting one another through the journey of each season, it brings the team closer together. It also helps accelerate the speed of communication and decision-making across the organisation. As two innovative and forward-thinking brands, I can’t think of a more natural partnership. We look forward to working with WhatsApp and bringing the breadth of our stories to life in innovative and original ways.“
Will Cathcart, Head of WhatsApp, added:
“We’ve been amazed at how the Mercedes-AMG PETRONAS F1 Team relies on WhatsApp to keep the organisation running. The leadership and values they have demonstrated to push motorsport forward for years has been inspiring. I’m proud we’ll work together to reveal how WhatsApp brings their team together and fans closer to the action.“
