The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team.
The partnership has come about with the goal of providing Mercedes fans with exclusive content and engagement opportunities via the private messaging service.
Mercedes have also announced the launch of their own WhatsApp Channel as part of the deal.
Also read: Mercedes Formula One 2023 Team Sponsors
Toto Wolff, CEO and Team Principal, Mercedes-AMG PETRONAS F1 Team, commented:
“WhatsApp plays a critical role in communications across everything we do at Mercedes-AMG F1. From coordinating our operations, sharing ideas, and supporting one another through the journey of each season, it brings the team closer together. It also helps accelerate the speed of communication and decision-making across the organisation. As two innovative and forward-thinking brands, I can’t think of a more natural partnership. We look forward to working with WhatsApp and bringing the breadth of our stories to life in innovative and original ways.“
Will Cathcart, Head of WhatsApp, added:
“We’ve been amazed at how the Mercedes-AMG PETRONAS F1 Team relies on WhatsApp to keep the organisation running. The leadership and values they have demonstrated to push motorsport forward for years has been inspiring. I’m proud we’ll work together to reveal how WhatsApp brings their team together and fans closer to the action.“
With the 2024/25 Premier League season reaching its halfway point, it’s time we take a…
Argentine Football Association signs new deal The Argentine Football Association (AFA) and air conditioning company…
The Bundesliga, Germany's top football league, has consistently produced some of the world's most talented…
Long-term trading card deal signed The WWE has once again teamed up with Fanatics' trading…
Do or die for the Men in Blue Fighting to keep themselves in the ongoing…
Can Pakistan save the series? South Africa orchestrated one of the biggest heists of the…