German Formula One team Mercedes have announced a new partnership with paint and coating manufacturer Sherwin-Williams.
Sherwin-Williams will join as an Official Team Partner and will become Mercedes’ supplier of automotive paints and coating for their F1 cars. The company already has been a long-time partner of Mercedes’ Formula E team, and the new agreement will see Sherwin-Williams continue to deliver technology and production application to enhance the team’s performance.
Brian Gallagher, President and General Manager, Automotive Finishes Division, Sherwin-Williams, commented:
“We are thrilled to support the Mercedes-AMG PETRONAS Formula One Team in this new partnership, and are confident that our 150+ year history of quality and innovation will continue to be an asset to its car performance on and off the track.
“Both organisations have a proven track record of delivering excellence in all aspects of their operations, pushing the technological boundaries of product performance, innovation and sustainability to propel our industry forward.“
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, said:
“We’re excited to welcome Sherwin-Williams into our partner ecosystem as an official provider of automotive paint for our cars. We have a shared commitment to innovation, performance and sustainability which makes for a natural partnership. Their reputation for excellence in the global automotive finishes industry is second to none and we look forward to working together in 2023 and beyond.“
Andrew Moody, Head of Paint and Graphics at the Mercedes-AMG PETRONAS Formula One Team, stated:
“Competing at the highest level of motorsport, we are always striving to find performance in all aspects of our work. Balancing the aerodynamic and weight requirements of painting a Formula One car, whilst creating a perfect finish and applying a stunning livery that excites and engages our fans and partners, is a challenge we relish each year. Working with Sherwin-Williams and utilising their vast expertise to tackle this challenge is something we are looking forward to.“
The winter transfer window has a one-month duration that begins and ends in January. This…
Global apparel brand American Eagle has signed a multi-year partnership with Spanish footballer Lamine Yamal,…
The importance of a manager or head-coach cannot be understated in football. It’s a difficult…
French Formula One team Alpine have signed a new partnership with Spanish multinational technology and…
Formula One team Red Bull Racing have announced a new multi-year partnership with CLEAR, who…
The Mercedes Formula One team have signed a new multi-year partnership with digital financial services…