Mercedes team up with G42

Leading UAE-based artificial intelligence (AI) and cloud computing technology company G42 has been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership agreement between the two parties.

The partnership will see Mercedes use G42’s software and solutions for critical insights. Additionally, the agreement will also focus on talent development programmes, joint training and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team’s advantage. 

The partnership will also see the G42 logo feature on the Mercedes race car and on the race helmets of both their drivers and in the team garage during race weekends. 

Peng Xiao, Group CEO at G42, commented:

“Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.“

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team said:

“We are delighted to partner with G42. To compete and win at the highest level of motorsport, we are always looking for every advantage. With G42, we are excited to begin our collaboration and using its AI-powered, data-driven insights to help us on and off the track.“

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added:

“We are pleased to welcome G42 into our partner ecosystem. Applied artificial intelligence is a fascinating industry; to collaborate with G42, one of the leading exponents in this area, is very exciting for the team. Through G42’s ground-breaking technology, we look forward to exploring ways of delivering value for both the team and our partners.“