Miami Grand Prix announces AutoNation partnership

AutoNation announced as an Event Sponsor.

South Florida Motorsports has announced automotive retailer AutoNation as an Event Sponsor of the Miami Grand Prix following a multi-year agreement.

The partnership will see AutoNation gain trackside branding throughout the Miami International Autodrome track including prominent branding on the roof of the Turn 18 grandstand, which will certainly have a lot of eyes on it as it is the second longest straight in the calendar. Additionally, there will also be the AutoNation DRVPNK Patio, which is set to include a private viewing deck situated in the Hard Rock Stadium. AutoNation will also enjoy visibility in the fan zones which will help it engage with the fans.

Speaking about the partnership, Marc Cannon, AutoNation’s EVP and Chief Customer Experience Officer, stated:

“Formula 1 has a remarkable presence with significant brand affinity. Once we learned that Formula 1 would come to South Florida, we knew we had to be a part of it and are excited to be an Event Supporter. To have DRVPNK featured on our Cornerstone at Hard Rock Stadium speaks to our purpose and showcases our commitment to impact. AutoNation has raised over US$30 million to drive out cancer, create awareness, and support critical research and we are well on our way to US$35 million raised.”

Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix, added:

“With more than 300 locations and 22,000 Associates across America, there are few automotive retailers to rival AutoNation and we are proud to bring their brand to life at the newest and most exciting major motorsport event in the country. As a Cornerstone Partner of the Miami Dolphins, we have seen the ways in which AutoNation manage their partnerships, not only to raise brand awareness but also to have a lasting impact. We are proud supporters of their DRVPNK initiative and will be pleased to see the pink incorporated within our F1 campus in May.”

With the inaugural Miami Grand Prix set to be held in May this year, the SFM has been busy updating its sponsorship portfolio, having already onboarded the likes of Hard Rock International, Crypto.com and Gainbridge.