Hard Rock becomes title partner for F1 Miami Grand Prix

South Florida Motorsports (SFM) has announced a multi-year partnership with Hard Rock International, which will see it gain naming rights to the Formula One Miami Grand Prix.

Starting next year, the race will be renamed to “Formula 1 Hard Rock Miami Grand Prix”. Hard Rock is already a Founding Partner of the race.

As Title Partner, Hard Rock will gain a branding presence in the official event title and logo, along with extensive exposure across the podium, the official Fan Fest, and the trackside signage throughout the Miami International Autodrome. Hard Rock will also continue to produce live entertainment at the track.

The Miami Grand Prix is one of the more recent additions to the F1 calendar, having been introduced in 2022. All five of its editions have been held at the Miami International Autodrome, with Max Verstappen being the most successful driver here, with two wins. 

Katharina Nowak, President of the FORMULA 1 HARD ROCK MIAMI GRAND PRIX, commented:

“Hard Rock has been part of Miami’s Formula 1 story from the very beginning, and we are incredibly proud to welcome them as the new title partner of the FORMULA 1 HARD ROCK MIAMI GRAND PRIX.

“This partnership marks a new era for our race, as we look to build upon the success of our first five years and continue to evolve alongside one of the most iconic and culturally significant brands in the world in Hard Rock. They have been alongside us in growing Hard Rock Stadium into a global sports and entertainment destination for more than a decade and in establishing our race as one of the defining moments on the Formula 1 calendar. Together, we will seek to set a new standard of what is possible when the best of racing, entertainment and culture converge in Miami, and we could not be more excited for this new chapter together.”

Jim Allen, Chairman of Hard Rock International, said:

“Hard Rock has been a proud partner of the FORMULA 1 HARD ROCK MIAMI GRAND PRIX since its inception, and it has emerged as one of the premier events on the global sports and entertainment calendar.

“This partnership reflects Hard Rock’s commitment to delivering world-class experiences to international audiences. We look forward to continuing our work with South Florida Motorsports to enhance the race week experience while further elevating the Hard Rock brand on one of the most impressive stages in sports.”