F1 Miami Grand Prix ropes in Empower as new partner

Empower (formally Empower Annuity Insurance Company of America), a US retirement services and wealth management firm, has been revealed as an Official Event Supporter of the Formula One Miami Grand Prix following a partnership agreement.

The Greenwood Village, Colorado–based company will thus enjoy a prominent on-site branding presence during the Miami race weekend, while also hosting various fan engagement activities throughout the Grand Prix.

Additionally, Empower will get naming rights to select locations, immersive brand activations, and integrated digital and social media elements. 

The 2026 Formula One season kicks off on March 8, 2026, with the Australian Grand Prix. The 2026 edition of the Miami Grand Prix is scheduled to take place on May 3, 2026.

Tom Garfinkel, Managing Partner of the Formula 1 Crypto.com Miami Grand Prix, said:

“Empower has been an incredible partner for us across our business, and I’m thrilled that they are joining us in the Miami Grand Prix for years to come. Each year, we strive to deliver a world-class event defined by fan experience and innovation, always driven by a customer-centric mission. Empower shares that same mission of serving customers in impactful ways. I’m grateful to Ed Murphy for his leadership and partnership and look forward to how we will continue to serve fans, clients, and the South Florida community together.”

Katharina Nowak, President of the Formula 1 Crypto.com Miami Grand Prix, stated:

“We are incredibly excited to partner with Empower and have their brand associated with two of the most prominent experiences on our campus with the Empower Vista at Turn 1 and Sunrise Key presented by Empower. Turn 1 sits at the most action-packed corner on the track, allowing fans an unparalleled view of the start of the race. Empower continues to be an outstanding partner across our entire enterprise and we are thrilled to bring them aboard for the Miami Grand Prix.”

Edmund F Murphy III, President and CEO of Empower, commented:

“Formula 1 represents innovation, performance, and a truly global perspective — values that align powerfully with Empower’s mission. The Miami Grand Prix has quickly become one of the most exciting events in sports, and this partnership allows us to engage fans, clients, and communities in a dynamic setting that reflects the future-forward spirit of both brands. The investors we serve are building toward meaningful financial goals — retirement readiness, long-term security, and the freedom to enjoy life along the way. This sponsorship reflects our commitment to meeting them where they are, creating memorable experiences, and reinforcing that Empower is a partner not just for investing, but for navigating life’s biggest moments with confidence.”