This article contains information regarding the brand endorsements, sponsors and charity work of former German racer Michael Schumacher.
Following are the list of sponsors who sponsor the former German racer.
The Frankfurt-based company was initially featured on the German’s helmet but later on featured more prominently on caps and replaced team branding.
Even after his retirement in 2012, Vermögensberatung signed a new seven-year deal with Schumacher in 2013, which was reported to be worth €21 million per year. Vermögensberatung currently also sponsors Schumacher’s son, Mick Schumacher, who is in his rookie F1 season.
Schumacher not only joined the German team as a driver but also became Mercedes-Benz’s brand ambassador, a contract that the company still honours even after his retirement.
With Schumacher as a brand ambassador, Ferrari also manufactured Schumacher-branded Ferrari merchandise from the year 1999. Till date you can get Schumacher-branded Ferrari merchandise. It is reported that Schumacher was given sole rights to the merchandise branded by him for a US$45m-a-year deal.
Schuberth tied up with Schumacher in 2000 during his Ferrari stint and the German has been a brand ambassador since. The company even has special Schumacher edition helmet collections, as a tribute to the seven-time world champion.
Schuberth currently also sponsors Schumacher’s son Mick.
The young Schumacher enjoys many of his dad’s old sponsors as his current sponsor but along with them, Mick has built his own brand. With his own branded merchandise being marketed, Mick also has a special Michael Schumacher collection, with his father being his partner and his brand’s first ambassador.
Apart from his current sponsors, the seven-time world champion has seen many sponsorship deals in his twenty-year career, most of which are inactive post his retirement. Some of the sponsors during his racing days were
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