English professional football club Manchester City have extended their partnership with Chinese home appliances producer Midea. The partnership, which kicked off in 2020, is now set to run for a fourth year.
The partnership renewal will see the two parties continue to work together towards creating content campaigns featuring Man City players. Midea’s products will also be showcased to the City fans through brand presence at the Etihad Stadium via LED and pitch-side branding.
Roel de Vries, Chief Operating Officer at City Football Group, commented:
“We are pleased to further extend our partnership with Midea today. We’re incredibly proud of the success the partnership has seen to date and the high-quality content and activations we’ve been able to deliver in collaboration with Midea. As we move into this new term, we look forward to continuing to work together as we deliver further exciting projects for our fans.“
Eric Wang, President of Midea Group’s Consumer Appliances Business, said:
“We kicked off our partnership during difficult times in early 2020 and have built a truly winning partnership over the years. I am delighted by Midea’s global brand visibility at every Manchester City home game as well as all our different and overperforming digital content series being loved by the fans all around the world. The partnership team has shown, and the data has proven that this partnership is one imperative asset for Midea’s global brand building vision over the coming years.“
Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…