English professional football club Manchester City have extended their partnership with Chinese home appliances producer Midea. The partnership, which kicked off in 2020, is now set to run for a fourth year.
The partnership renewal will see the two parties continue to work together towards creating content campaigns featuring Man City players. Midea’s products will also be showcased to the City fans through brand presence at the Etihad Stadium via LED and pitch-side branding.
Roel de Vries, Chief Operating Officer at City Football Group, commented:
“We are pleased to further extend our partnership with Midea today. We’re incredibly proud of the success the partnership has seen to date and the high-quality content and activations we’ve been able to deliver in collaboration with Midea. As we move into this new term, we look forward to continuing to work together as we deliver further exciting projects for our fans.“
Eric Wang, President of Midea Group’s Consumer Appliances Business, said:
“We kicked off our partnership during difficult times in early 2020 and have built a truly winning partnership over the years. I am delighted by Midea’s global brand visibility at every Manchester City home game as well as all our different and overperforming digital content series being loved by the fans all around the world. The partnership team has shown, and the data has proven that this partnership is one imperative asset for Midea’s global brand building vision over the coming years.“
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