Milind Soman roped in as JBG Kolkata World 10K 2024 brand ambassador

National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K, scheduled to be held later this year on Sunday, November 24.

As brand ambassador, Soman will play an instrumental role in motivating participants to embrace fitness and push their limits.

The registration for the 2024 JBG Kolkata World 10K officially commenced on September 15 and will remain open till November 14. Title-sponsored by Jai Balaji Group, this AIIMS- and World Athletics-certified event aims to showcase health and fitness while celebrating a vibrant community spirit.

Milind Soman, Brand Ambassador of JBG Kolkata World 10K 2024, shared his excitement, saying: 

“Last year’s JBG Kolkata World 10k run was an unforgettable experience—the energy, the camaraderie, and the sheer passion for fitness made it truly special. I’m thrilled to come back again to the city of joy, for the second time as the face of the 9th edition of JBG Kolkata World 10K! Running has been a transformative journey for me, and I’m eager to share this passion with the vibrant city of Kolkata. Looking forward to being part of this energetic and healthy celebration in Kolkata.”

Announcing Soman’s association with the event, the organising company Sportiz’ CEO & Founder, Nishant Maheshwari, stated: 

“The JBG Kolkata World 10K is not just a run; it’s a celebration of health, endurance, and community spirit. We are thrilled to have Milind Soman as our brand ambassador, as he is a widely recognized fitness role model who inspires others to pursue healthy lifestyles and fosters camaraderie among participants while connecting with a broader fitness audience. With his striking physique and boundless energy, he has proved that age is merely a number in the world of running.”