American T20 tournament Minor League Cricket (MiLC) has announced YASH Technologies as the Presenting Partner for its upcoming 2024 season.
YASH Technologies, a global provider of IT services and solutions, aims to support the growth and development of cricket in the US with the MiLC partnership, marking a significant milestone in the league’s evolution and its promise to elevate cricket’s profile across the nation.
The collaboration will see YASH Technologies prominently feature at all official MiLC events, including matches, promotions, and media coverage.
The 2024 Minor League Cricket season is set to kick off on August 30 and played across various grounds throughout the States.
Speaking on the collaboration with YASH Technologies, Zubin Surkari, Tournament Director of Minor League Cricket, said:
“We are excited to welcome YASH Technologies as our Presenting Partner. Their commitment to innovation and excellence aligns perfectly with our mission to foster talent and grow cricket in the United States. This partnership will enable us to reach new heights and provide our players an even better talent development pipeline.”
Harsh Baheti, Assistant Vice President, YASH Technologies, said:
“YASH is passionate about sports, especially Cricket, as the values of teamwork, respect, Integrity, and innovation resonate deeply with our approach to business. We are deeply invested in the growth and development of cricket in the US, and partnering with Minor League Cricket strengthens our commitment to ushering in the next generation of cricketing talent here while providing them a platform to showcase excellence. We are excited to be part of this transformative journey and look forward to a thrilling season ahead.”
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