Major League Soccer (MLS) signs multi-year deal with Century 21

Major League Soccer has announced a multi-year partnership with Century 21, a subsidiary of Anywhere Real Estate Inc.

The deal will see Century 21 become the Official Real Estate Services Partner of MLS, the MLS All-Star Game, and the MLS Cup. Century 21 will haves its branding present across all national broadcasts on the MLS Season Pass as well as produce in-stadium promotions, while also enjoying on-site presence at the league’s milestone events. 

Additionally, the two will work together on multiple fan engagement activities and collaborate on creating digital and out-of-home marketing campaigns as well as on-site experiences.

The partnership also will see Century 21 become an official partner of MLS NEXT Pro, the “professional men’s soccer league in the U.S. and Canada that completes the pro player pathway to MLS first teams”.

Also read: Major League Soccer Sponsors 2024

Greg Millard, MLS SVP, Brand Alliances, said:

“As we look ahead to our 30th season we are thrilled to welcome Century 21 Real Estate to the Major League Soccer family. MLS is driven by the unmatched enthusiasm that fuels every game and every fan experience, and together with the CENTURY 21 brand, we’ll engage with fans in ways that directly support its network of agents across the country.“

Tori Keichinger, VP, Head of Marketing, Century 21 Real Estate, LLC, added:

“We are thrilled to kick off this partnership with Major League Soccer. One of our core missions as a brand is to create impactful connections with the communities agents affiliated with the CENTURY 21 brand serve every day. This collaboration allows us to connect directly with the diverse and passionate MLS fanbase to enhance our brand’s visibility and loyalty and further solidify the CENTURY 21 brand’s position as the most respected and the most recognized name in real estate. Whether engaging with their local MLS teams or getting involved with their own community soccer clubs, CENTURY 21 franchisees will be able to build valuable relationships to help build their businesses.“