MLS announces Sorare partnership

Sorare to launch Official NFT Fantasy Game.

Major League Soccer (MLS) has announced a new partnership with Sorare, which will see the blockchain digital collectible and fantasy game specialist launch the US league’s Official NFT Fantasy game. The partnership will allow MLS fans, collectors and fantasy players worldwide to be able to play and trade with MLS NFTs for the very first time.

Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures, commented:
“At Major League Soccer, our Emerging Ventures team is always looking two steps ahead to offer our fans enriching experiences and to expand our global reach, including in LATAM and Asia.
“We’re excited to continue our progressive approach to bring NFTs to MLS with industry-leader Sorare. Utilising the latest technology to provide fans the opportunity to add MLS players and future stars to their personal collections and give them an interactive free-to-play fantasy soccer game made Sorare the obvious choice.”

Ryan Spoon, Chief Operating Officer at Sorare, added:
“We’re excited to welcome Major League Soccer to our Sorare family. Our global community of sports fans are eager to start collecting and playing with their favourite teams and players from the league.
“From collectors to first-time NFT buyers, our NFT x Fantasy model uniquely engages fans with the sport they love in a way that goes beyond just spectating, and makes them feel truly connected to each team, player and game.”

The partnership with MLS is Sorare’s first with a major US sports league, club or governing body, and the firm will be looking to build on MLS’ tech-savvy and youthful audience to gain visibility. The MLS NFT fantasy game will be launched in Spring 2022 with the aim of unlocking a new era of sports fandom both on and off the field.
Apart from MLS, Sorare already has partnerships in the world of sports with LaLiga, Bundesliga, Liverpool, Bayern Munich, Paris Saint-Germain and Juventus.