MS Dhoni becomes brand ambassador for House of Biryan

Former Indian cricket team captain Mahendra Singh Dhoni has been revealed as the Official Brand Ambassador of tech-enabled cloud kitchen, House of Biryan (HOB). The announcement sees Dhoni expand his role with the brand, adding on to his existing role of a strategic investor. 

As the face of the brand, Dhoni will headline campaigns and advertisements for HOB along with the brand aiming to accelerate national brand recall, strengthen franchise and partnership conversations, support international market entry through a globally recognisable face and also reinforce the brand’s position as a process-driven, performance brand. 

Mahendra Singh Dhoni, said,

“Consistency under pressure comes from strong processes. HOB has built a model where quality doesn’t depend on the outlet or the time of day. That’s very similar to how high-performing teams operate in sport.”

Mo & Mik, Co-founders, House of Biryan, released a statement which read,

“MS Dhoni represents everything we stand for—discipline, consistency, and performance at scale. His journey with HOB began as an investor who challenged our systems and numbers. His decision to step in as brand ambassador validates the strength of our operating model and our global vision for biryani.”