MS Dhoni revealed as Malabar Gold & Diamonds brand ambassador

Malabar Gold & Diamonds has announced Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

The World Cup-winning former Team India captain will kick off the partnership with a campaign across television, print, digital, social media, radio, cinema, out-of-home media, retail experiences, and owned platforms, with the goal of helping the Kozhikode, Kerala–based Indian jewellery retailer reach out to wider audiences globally.

MS Dhoni commented:

“Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me. What resonated with me was the brand’s unwavering commitment to transparency, responsibility and customer confidence. I look forward to supporting Malabar Gold & Diamonds in encouraging more people to make informed jewellery-buying decisions and choose with confidence.”

MP Ahammad, Chairman, Malabar Group, added:

“Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase. We believe the jewellery industry has a responsibility to meet these expectations through ethical business practices, uncompromising quality and a customer-first approach. That belief has shaped Malabar Gold & Diamonds for over 33 years and continues to guide every decision we make. MS Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with our own values. We are delighted to welcome him to the Malabar family and look forward to inspiring greater confidence in jewellery buying while reinforcing our commitment to responsible business practices.”