MS Dhoni teams up with Asian Footwears

Former Indian cricket team captain Mahendra Singh Dhoni has been revealed as a brand ambassador of Indian footwear brand Asian Footwears. 

Dhoni isn’t the first cricketer to be associated with the brand; former Team India batter Virender Sehwag also serves as an Asian Footwears brand ambassador. 

Rajinder Jindal, Chairman & MD, Asian Footwears, commented:

“We wanted to associate with someone who has a natural fitment with our brand ethos and MS Dhoni seemed the perfect choice. Just like Dhoni, Asian Footwears stands for excellence, reliability, and a relentless pursuit of perfection. Both share a deep-rooted commitment to delivering exceptional performance and winning the hearts of their audience.

“Dhoni is also known to be dependable, and for most Asian users, we are known to be solid & sturdy who provide excellent comfort, support and durability, under all circumstances.“

Also read: MS Dhoni’s Brand Endorsements | Investments | Sponsorships

Speaking about the partnership, Dhoni stated:

“I am thrilled to announce my exciting collaboration with Asian Footwears, a brand that embodies the values of excellence and unwavering determination. Through this partnership, I am eager to explore the remarkable range of stylish shoes across various categories that Asian Footwears has to offer. This association allows me to align myself with a brand that resonates with the aspirations of the Indian masses. Together, we aim to inspire individuals to chase their dreams and take confident strides, while Asian Footwears ensures that they make the right choice of footwear, providing comfort and style every step of the way.“

Aayush Jindal, CEO, Asian Footwears, said:

“The name Mahendra Singh Dhoni creates magic in the hearts of people not only in India but globally. People take him as a mentor and a guide and more importantly a man with substance. He has an immense followership not only as an iconic cricketer but as a simple and down to earth human being. With this association, Asian Footwears aims to connect with its customers on a deeper level, leveraging Dhoni’s iconic status and inspiring persona to reinforce the brand’s values and elevate its presence in the market. We are extremely proud of having MSD in our team and look forward to play a long innings.“

Vikas Hasija, a representative from Midas, who are managing the association, said:

“We are excited about the collaboration between MS Dhoni and Asian Footwears. I have had the opportunity to closely interact with the young and agile team at Asian. Their passion, dedication, and commitment to crafting exceptional footwear are truly commendable. I firmly believe that the team at Asian Footwears possesses the intrinsic capability to create a lasting impact in the footwear industry, embodying the essence of MS Dhoni sir’s values and excellence.”