The Mumbai Indians (MI) and consumer durables brand Usha International have extended their partnership, with the latter set to partner the MI women’s team in the Women’s Premier League (WPL) for another year.
The partnership will see the two continue working towards growing and developing the women’s game both domestically and internationally.
Usha International has been a long-time partner of the Mumbai Indians men’s team as well.
Komal Mehra, Head of Sports Initiatives, Usha International, commented:
“The incredible visibility and enthusiasm generated by the league’s inaugural season have been truly inspiring. Our partnership with the Mumbai Indians aligns with Usha’s ethos to promote health, active and joyful living through sports. Joining hands with the MI Women’s Team would contribute to the development of sports among women in India by showcasing the aspirational value of being a sportswoman demonstrating our commitment to inclusivity and sports for all.“
A Mumbai Indians spokesperson added:
“Our decade-long collaboration with Usha International reflects the strength of our partnership. As both brands have evolved and grown, this journey stands as a testament to the seamless synergies we share. Here’s to continued success and growth together.“
This article contains information regarding the organisations enjoying a strong branding presence across the assets…
Indian Premier League (IPL) franchise Mumbai Indians have announced a partnership renewal with Lauritz Knudsen…
The Board of Control for Cricket in India (BCCI) has announced a new partnership with…
Indian Premier League (IPL) franchise Mumbai Indians has announced a new partnership with Colgate Total…
Reigning Indian Premier League (IPL) champions Royal Challengers Bengaluru (RCB) have recently signed a new…
Indian Premier League (IPL) franchise Sunrisers Hyderabad have announced a new partnership with electrical brand…