Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men’s team for the ongoing Indian Premier League (IPL) season.
The deal will see SOTC gain the rights to use the MI players’ imagery for advertising purposes.
Daniel D’souza, President and Country Head — Holidays, SOTC Travel, commented:
“At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures. Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.“
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…