Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men’s team for the ongoing Indian Premier League (IPL) season.
The deal will see SOTC gain the rights to use the MI players’ imagery for advertising purposes.
Daniel D’souza, President and Country Head — Holidays, SOTC Travel, commented:
“At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures. Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.“
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