Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men’s team for the ongoing Indian Premier League (IPL) season.
The deal will see SOTC gain the rights to use the MI players’ imagery for advertising purposes.
Daniel D’souza, President and Country Head — Holidays, SOTC Travel, commented:
“At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a winning combination of Cricket & Travel Adventures. Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.“
Premier League Gameweek 17 returns with another set of interesting and exciting fixtures. The big…
Italian football club AS Roma have announced a new partnership agreement with Hungary-based low cost…
Tennis Australia has announced a new partnership agreement with yoghurt brand YoPRO, who will join…
One day of a normal Manchester United is all we ask. But it’s never going…
Bad weather conditions in Lucknow meant that the fourth T20I between India and South Africa…
Here, we look at the six most expensive trades of the latest mini-auction ahead of…