Mumbai Indians (MI) renew partnership with Lauritz Knudsen

The Mumbai Indians (MI) have announced a renewal of their partnership with Lauritz Knudsen Electrical and Automation, an Indian electrical and automation company.

The partnership, entering its second year, will see Lauritz Knudsen leverage the platform offered by the five-time Indian Premier League (IPL) champions to gain further brand visibility.

The two parties will work on a host of fan engagement activities, with Lauritz Knudsen enjoying branding exposure across various MI assets, including on the front of their playing shirt.

Lauritz Knudsen will also host on-ground activations and other integrations throughout the 2026 IPL season.

A Mumbai Indians spokesperson said:

“The partnership with Lauritz Knudsen reflects a shared mindset—of consistency, resilience and the drive to perform at the highest level. As we enter the second year of this association, we look forward to building a deeper, more meaningful connect with fans and bringing this narrative to life through engaging and high-impact experiences across the season.”

Rajat Abbi, Vice President, Marketing, Lauritz Knudsen Electrical and Automation, said:

“This second year is critical—it builds on a strong foundation and elevates the partnership to the next level. Powering a Non – Stop India comes alive authentically and powerfully through an association like this, both on and off the field.”