Mumbai Indians partner with Plum ahead of IPL 2026

Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced a new partnership agreement with Indian skincare and haircare brand, Plum. The partnership will see Plum join Mumbai Indians as their Official Skincare Partner for the upcoming IPL 2026 season. The partnership will highlight Plum’s products including their  Niacinamide Collection, the skincare bestseller range. Both will also work together on content campaigns and also include  multiple fan touchpoints across exclusive merchandise, match-day experiences, creator partnerships, and community initiatives.

A Mumbai Indians spokesperson said,

“We’re thrilled to partner with Plum, a brand that shares our passion for showing up with energy, authenticity, and heart. Mumbai Indians has always been about more than cricket – it’s about the community we build together. With Plum’s belief in ‘chemistry, done with heart,’ we found a partner who gets that instinctively. We can’t wait to bring our fans experiences that go beyond the boundary this season.”

Shankar Prasad, CEO and Founder, Plum, added,

“At Plum, we’ve always believed that when the chemistry is right, incredible things happen. Whether it’s with skincare formulations or within teams on the field, the right chemistry is what turns good into great. With Mumbai Indians, we saw a natural alignment from the word go: a team that has all the right ingredients, but more importantly, plays with chemistry. Through our first-ever partnership with Mumbai Indians during the T20 Cricket League, we’re stoked to celebrate that spirit and bring Plum & Mumbai Indians fans closer to the moments and stories that make the game so special.”