French retail brand Lacoste has been announced as an Official Partner of the Mutua Madrid Open. The three-year partnership sees Lacoste join as the tournament’s Official Footwear and Apparel Sponsor.
Lacoste aims to bring its vision of tennis and fashion sport together through the partnership. The French brand will be providing apparel to the line judges, ball girls and boys, ball models, tournament staff and the volunteers during the tournament.
The two brands will also work together on a host of unique fan experiences.
Catherine Spindler, Lacoste Deputy CEO, commented:
“I am pleased to announce this new partnership which reinforces the inextricable link between Lacoste and tennis. The sport has a unique aura that allows it to transcend sporting performance into a true lifestyle. The Mutua Madrid Open is a perfect embodiment of this evolution and stands out particularly for the way it combines daring, creativity, and performance. This flagship tournament is fully in line with Lacoste’s vision of tennis and fashion sport.”
Gerard Tsobanian, Mutua Madrid Open President and CEO, added:
“We are thrilled to start this new journey with Lacoste. Our DNA has always been based on three pillars: youth, technology and innovation. Lacoste, an absolute reference in the world of fashion in general and sports in particular, shares with the Mutua Madrid Open the pursuit of these three goals. We are convinced that our partnership will take Lacoste and the Mutua Madrid Open to the next level.“
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