On 22 March 2022, Games24x7, India’s leading online skill gaming company, unveiled its new ad campaign for its fantasy platform My11Circle, featuring cricket icons like Sourav Ganguly and VVS Laxman and young talents Ruturaj Gaikwad and Shubman Gill. The 14-film ad campaign is designed and created by The Script Room.
The campaign, titled “India ka Sabse Bada 1st Prize”, creates witty scenarios to demonstrate how every prize will look smaller in front of the humongous reward offered on the My11Circle platform. The cricketing stars will literally be seen in larger-than-life avatars. The campaign will go live on Start Sports and Hotstar along with digital roll outs on Instagram, YouTube and Facebook.
Shubman Gill Wrestling – https://www.youtube.com/watch?v=9tsfuJbRFTU
Sourav Ganguly Car – https://www.youtube.com/watch?v=6S4CDXw_bJM
VVS Laxman Trophy – https://youtu.be/_NigXOWaQU0
Sourav Ganguly – https://www.youtube.com/watch?v=V_3ZAg1AlZo
Speaking on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle said:
“My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.”
He further added:
“As we are nearing the IPL’22 edition, we are very excited to launch our new ad campaign featuring a mix of legendary and young cricketing talent. Through such initiatives, we hope to boost our engagement with cricket fans in India and harness the potential of fantasy sports in the country.”
Games24x7 offers the best fantasy games covering cricket, hockey, football, kabaddi and others which are just a tap away. Since its inception in 2019, My11Circle has witnessed a tremendous growth backed by its focus on democratising the fantasy sports ecosystem. The company has constantly been innovating as per the changing consumer trends and offers an unparalleled gaming experience for all cricketing fans.
Last year, to further strengthen the fantasy sports ecosystem, Games24x7 made a strategic investment in CricHeroes, a digital player-focused platform targeted at the grassroots cricket level. More recently, My11Circle onboarded ace-batters Shubman Gill and Ruturaj Gaikwad to join the family of My11Circle brand ambassadors which already included the likes of Sourav Ganguly, VVS Laxman, Mohammed Siraj.