Financial services firm Navi has roped in former India men’s national cricket team captain Mahendra Singh Dhoni as a brand ambassador.
The partnership will see Dhoni headline various campaigns of the company as it attempts to reach out to wider audiences across the country and make them aware of its products and services.
MS Dhoni spoke about his new partnership, commenting:
“Today’s India is intelligent, aspirational, and always working toward its goal. It is crucial for billions of Indians to achieve and surpass their life goals, which is why Navi and I have teamed up to make this vision a reality. Navi’s mission is to make financial services easily accessible whenever needed. I am very excited about this new journey with Navi.”
Sachin Bansal, Co-Founder, Navi Group, added:
“We are thrilled to introduce MS Dhoni as our brand ambassador and the newest member of the Navi family. He personifies trust, ambition, and dedication – qualities that resonate powerfully with Navi and all we stand for, making him the ideal brand ambassador. Associating with him, in my opinion, would greatly enhance the value of our brand and forward our mission to provide every Indian with simple, affordable, and reliable financial services.“
The very first ad campaign run by Navi featuring MS Dhoni was aired during India’s semi-final match against England in the T20I World Cup 2022 on Disney+ Hotstar. The company has stated that the goal of the campaign is to highlight its prompt and accessible financial services.
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