NBA teams up with CeraVe

The National Basketball Association (NBA) has announced a multi-year partnership with CeraVe, bringing the L’Oréal-owned brand on board as its Official Skincare Partner.

The partnership will entail fan engagement via custom content and storytelling, on-site activations at NBA events, and product integrations at retailers across the US.

CeraVe’s on-site presence will also extend to events like the Emirates NBA Cup, the NBA All-Star game, and NBA Summer League. The brand will also be integrated into the latest instalment of the NBA 2K video game series, NBA 2K26, which came out last month.

Paolo Pastore, VP, Global Business Development, NBA, said:

“This partnership reflects the NBA’s commitment to expanding its lifestyle and wellness offerings. As our Official Skincare Partner, CeraVe brings trusted expertise and an innovative marketing approach that helps bring the NBA experience closer to fans wherever they are.”

Esther Garcia, CeraVe’s US General Manager, added:

“At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being. Our core mission is to make effective, dermatologist-developed care accessible to everyone.  Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience – one that’s passionate, engaged, incredibly diverse, and one that truly values performance, especially when it comes to their skin barrier, head to toe. Beyond the products, our commitment is to ignite a vital conversation about skin and scalp health by expanding access to dermatologists for all and fostering a holistic culture of self-care that empowers the entire NBA community, on and off the court.”