NBA expands and extends Tissot deal

Partnership also covers the WNBA and G League

The National Basketball Association (NBA) has announced a multi-year partnership extension with luxury watchmaker Tissot with Tissot now set to take up the role of a Presenting Partner of the NBA Global Game in Europe for the next 10 years. The partnership extension also saw the introduction of a ‘redesigned, state-of-the-art shot clock and timing system’ in the lead with the deal also covering the Women’s National Basketball Association (WNBA) and NBA G League.

A special Tissot Supersport NBA Special Edition 2025 watch will also be unveiled which will be available at Tissot Boutiques in France and US and online at the official Tissot website worldwide.

Sylvain Dolla, CEO, Tissot, said,

“This new shot clock is a testament of our commitment to being an integral part of the game. We want to keep contributing to enhancing the fan experience. Through the shot clock and the Official Watch that are perfect synergies between Tissot and the NBA, WNBA and NBA G League, we will speak to the basketball community. Our collaboration goes beyond the court — it’s about inspiring a lifestyle that reflects the passion, energy, and dedication to the game itself.”

Salvatore LaRocca, President of Global Partnerships, NBA, said,

“For the past decade, Tissot has been a valued partner of the NBA, WNBA and NBA G League because of its commitment to innovation, precision and creativity. We look forward to furthering our mutual commitment to those principles, starting with the unveiling of the redesigned Tissot shot clock that will make it easier for players and fans to follow the game.”