The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner in the US.
In accordance with the deal, Foot Locker will get branding presence across various NBA assets such as on-court virtual signage during national broadcasts and social media channels. Both the NBA and Foot Locker will work on several fan engagement activities throughout the season, including at marquee events such as the NBA All-Star Game.
Also read: NBA Sponsors 2023/24
Salvatore LaRocca, President of Global Partnerships, NBA, commented:
“We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture. Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game.“
Frank Bracken, Executive Vice President and Chief Commercial Officer, Foot Locker, said:
“This exciting partnership cements Foot Locker’s position at the centre of basketball and sneaker culture and expands our collaborative journey with the NBA. e look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan.“
Aston Villa had a sensational season last year, securing UEFA Champions League qualification along with…
Aston Villa manager Unai Emery maintained stony silence at estranged striker Ollie Watkins following a…
If the pressure to resign from the post of FIFA President on Gianni Infantino by…
The Qatar Stars League (QSL) has announced a partnership renewal with Qatari delivery and utilities…
Welsh football club Wrexham AFC has announced a new partnership agreement with the Royal Bank…
Indian boxer Harsh Gill has signed a new partnership with marketing and management agency Sports…