The mobile communications company Motorola signed a partnership today with the Brooklyn Nets, an NBA franchise, to become the league’s jersey patch sponsor and its official smartphone partner. Motorola is replacing Infor, a multi-national enterprise software company. The previous jersey patch partner, Infor, paid $24 million over three years. The value of the Motorola deal is not disclosed but is likely to be much higher.
Nets’ black-and-white uniforms and their practice jerseys will feature Motorola’s batwing logo woven into the front left shoulder and lower abdomen area, respectively.
The Brooklyn Nets will now have a different look this time with this Motorola deal and Kevin Durant in their lineup. One of the most anticipated seasons in the franchise’s history begins on December 22, against the Golden State Warriors, Durant’s former team, when they open the NBA 2020-21 season.
“In our search for a new jersey patch partner, we wanted a company that we felt a cultural alignment with,” said John Abbamondi, CEO of BSE Global and the Nets. “We have found that in Motorola. Both of our companies have been through a reinvention in the past year; Motorola with the rebirth of the iconic razr, and our team, which now features a roster that has redefined expectations for the Nets. We are looking forward to working with Motorola and introducing our dedicated fanbase to the brand’s latest innovations.”
“Motorola and the Brooklyn Nets share an innovative spirit and a passion to win that drives success,” said Rudi Kalil, VP and general manager, North America at Motorola. “We’re honored to see our iconic brand and values represented by this talented, hardworking organization. We look forward to cheering on our team with fans in Brooklyn and around the world and connecting closer to the NBA audience with our lineup of versatile smartphones.”