Major League Soccer (MLS) club New York Red Bulls have announced a new multi-year partnership agreement with the Greater New York Toyota Dealers Association (GNY TDA), roping it in as their Official Vehicle partner.
The GNY TDA has thus secured the Title Sponsorship rights for the (Toyota) Terrace, which is a private section of the team’s home ground, Red Bull Arena, and the (Toyota) Gate, which is the southwest entrance to the venue.
As per the deal, the GNY TDA will also get field-level LED signage, video board exposure, and inclusion into all marketing and advertising materials of the club.
Marc de Grandpré, President, New York Red Bulls, commented:
“We are truly proud to welcome Toyota to the Red Bulls family. The values embodied by Toyota, including innovation, passion and community engagement, resonate deeply with our club’s ethos. We look forward to a strong partnership that reflects these shared ideals.“
Dennis Lauzon, President, GNY TDA, added:
“The Greater New York Toyota Dealer Association is proud to be the newest partner of the New York Red?Bulls. They’re an organisation that values community efforts as much as Toyota does, and we look forward to working together.“
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