Newcastle United FC extend Saudia deal

Newcastle United Football Club (NUFC) have announced a partnership extension with Saudia, which will therefore continue on as their Official Airline Partner for the 2023/24 season and beyond.

The national flag carrier of Saudi Arabia will also work together with the Newcastle upon Tyne-based English professional football club on fan engagement activities.

Also read: Newcastle United FC Sponsors 2023–24

Peter Silverstone, Chief Commercial Officer, Newcastle United FC, said:

“This is a natural step in our growing relationship with Saudia and follows our hugely successful partnership in 2022. We were incredibly impressed with Saudia, both on board our flights to and from the Middle East, and in what we experienced as our teams activated our partnership during the 2022/23 season. Saudia’s partnership activations were extremely well received by our growing local and global fanbase, with incredible digital results being achieved by both parties.

“Our ambition is to grow Newcastle United globally and to become the most popular Premier League club in Saudi Arabia and other territories around the world. Saudia will open up new markets for Newcastle United as we strengthen our connection with fans across the globe. We are very excited about the journey ahead. We relish the challenge and opportunity to support Saudia as it looks to expand its route network, and reach new audiences, through the huge global awareness Newcastle United can provide.” 

Khaled Tash, Group Chief Marketing Officer, Saudia, added:

“At Saudia we have always strived to create meaningful connections that transcend boundaries, and our partnership with Newcastle United aligns with this vision. We recognised in Newcastle United a club with a rich history, strong values and a passionate fanbase that resonates with our own principles. The opportunity to connect with Newcastle United’s fanbase is a source of great excitement. The prospect of forging a bond with millions of fans and bringing them closer to our brand and values and to the Kingdom of Saudi Arabia is truly exciting. 

“The opportunity to connect with Newcastle United’s fanbase is a source of great excitement. The prospect of forging a bond with millions of fans and bringing them closer to our brand and values and to the Kingdom of Saudi Arabia is truly exciting.“