Newcastle United Football Club have announced a multi-year partnership with global cryptocurrency exchange BYDFi.
The Aurora, Colorado–based company thus becomes the Official Cryptocurrency Exchange Partner of the Magpies and will work with them on fan engagement activities.
BYDFi will leverage the partnership to promote its financial solutions, while Newcastle will work towards strengthening their presence in key global markets, with their fans gaining access to BYDFi’s “digital finance tools, expertise, and new experiences”.
Peter Silverstone, Chief Commercial Officer, Newcastle United FC, commented:
“We’re excited to welcome BYDFi to the Newcastle United family. They’re an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us.
“Our Club has seen incredible growth in recent years – since the 21/22 season our broadcast audience has ranked second among Europe’s top clubs, and in the Asia-Pacific region we now attract the fifth-highest Premier League TV audience. Add to that being the fastest-growing club on Premier League social media last season, and it’s clear our fanbase is expanding at a remarkable pace. This partnership gives BYDFi a fantastic platform to connect with our supporters around the world, and together we’ll be creating new digital experiences to bring fans even closer to the Club.“
Michael Hung, Co-founder and CEO of BYDFi, said:
“Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time. We’re honoured to partner with Newcastle United and to support a mindset where belief meets steady practice. That’s what ‘BUIDL Your Dream Finance’ means to us; BUIDL is our term for taking actions which turn ideas into reality. Partnering with one of Europe’s biggest clubs shows our ambition to continue our growth and reach new audiences and we are delighted to be working with Newcastle United and to reach their growing global fanbase.“
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