Caribbean cricket stars Nicholas Pooran and Dwayne Bravo have been revealed as global brand ambassadors of Carib Brewery, a Caribbean beer brand.
Pooran and Bravo will be the faces of the brand in India, a market Carib Brewery aims to break into as part of its international expansion strategy. With the two on board, Carib Brewery aims to integrate into the sporting culture and fan experiences in the country to deepen its presence.
Adrian Sabga, Managing Director, International and Business Development – Carib Brewery, commented:
“To see Carib Premium Strong Beer on shelves in Uttar Pradesh, and now to bring Nicholas Pooran and Dwayne Bravo together in Lucknow during the IPL – it’s a proud moment for everyone at Carib and for Trinidad and Tobago. India was always our boldest move, and events like this remind us why we made it. This is what happens when you back your brand, back your people, and trust that cricket will always bring us together.”
Paramjit Singh Gill, CEO of Consumer Division, Globus Spirits Ltd, said:
“This launch is more than introducing a new beer, it’s about celebrating the spirit of two vibrant cultures brought together by cricket, bold flavours, and good times.”
Antron Forte, Head of Brand Marketing – Carib Brewery, added:
“This partnership is more than just a sponsorship; it represents the heart of Carib’s strategy – building brand equity through two cultural pillars that define who we are: Carnival and cricket. Their journey from local cricket grounds to global stadiums mirrors the very path Carib has taken.”
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