Nicholas Pooran, Dwayne Bravo partners with Carib Premium Strong Beer
Lucknow Super Giants’ Nicholas Pooran and former West Indies T20 World Cup winner Dwayne Bravo have been revealed as Global Brand Ambassadors of Caribbean beer brand, Carib Brewery. Pooran and Bravo will be the face of the brand in India as Carib Brewery aims to break into the Indian market as part of their international expansion strategy. Carib Brewery aims to connect the sporting culture and fan experiences through the partnership as the brand looks to deepen their presence in India.
Adrian Sabga, Managing Director, International and Business Development – Carib Brewery, commented,
“To see Carib Premium Strong Beer on shelves in Uttar Pradesh, and now to bring Nicholas Pooran and Dwayne Bravo together in Lucknow during the IPL – it’s a proud moment for everyone at Carib and for Trinidad and Tobago. India was always our boldest move, and events like this remind us why we made it. This is what happens when you back your brand, back your people, and trust that cricket will always bring us together.”
Paramjit Singh Gill, CEO of Consumer Division, Globus Spirits Ltd, said,
“This launch is more than introducing a new beer, it’s about celebrating the spirit of two vibrant cultures brought together by cricket, bold flavours, and good times.”
Antron Forte, Head of Brand Marketing – Carib Brewery, added,
“This partnership is more than just a sponsorship; it represents the heart of Carib’s strategy – building brand equity through two cultural pillars that define who we are: Carnival and cricket. Their journey from local cricket grounds to global stadiums mirrors the very path Carib has taken.”