Ten brands roped in for Manchester United legend Ole Gunnar Solskjaer's maiden India tour

Ten brands roped in for Ole Gunnar Solskjær’s maiden India tour

February 8, 2024

Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the founder of Ace of Pubs, ten brands have been confirmed as the event’s official sponsors.

Radio City has joined as the Official Radio Partner. Truefitt & Hill, the world’s oldest barbershop, has been signed as the Official Grooming Partner. Simba has been roped in as the Official Roaring Partner, while integrated experiential and marketing agency Outcry Entertainment has been signed as the Official Production Partner. 12th Man Brewing is set to be the Official Gameday Partner of the event in Mumbai. Corporate engagements for the tour will be orchestrated by Ace of Trades, while the Indian division of American Express has been roped in as the Official Lifestyle Partner of the event.

Sharing his thoughts on partnering with the aforementioned brands event, Shah commented, “With Ole Gunnar Solskjaer’s historic visit on the horizon, we wanted to further increase its significance by partnering with distinguished brands and creating a high-quality experiential event. The collaboration with these brands signifies our commitment to delivering a truly immersive experience. Together with our esteemed partners, we aim to make this a historic event that fans will cherish for a lifetime.”

Taking place at ITC Gardenia in Bengaluru on February 9, ITC Grand Central in Mumbai on February 10, and ITC Maurya in New Delhi on February 11, Solskjaer’s three-city tour is aimed at connecting the Norwegian to the Indian Man United fanbase.

“We are thrilled to associate with ITC Hotels which is the world’s largest chain with maximum LEED zero carbon certified hotels. Also, Club ITC which is the signature Loyalty program for ITC Hotels offers a wide range of exclusive member benefits and memorable money can’t buy experiences, so this will be a great opportunity for their members to interact with football legend Ole Gunnar Solskjær. Inspired by an endeavour to blend Responsible Luxury with the thrilling world of sports, this partnership will be the first of many engaging interactions, creating memorable moments for their members.”

Sanjay Khanna, Chief Executive Officer and Country Manager, American Express Banking Corp India, said, “We understand our Card Members well and look to create special experiences in areas they love across dining, sports, retail and entertainment. We are excited to be part of Ole Gunnar Solskjaer’s maiden tour to India by collaborating with Ace of Pubs to give a memorable experience to football fans in India. We know when our Card Members attend one of these events, they tend to be more engaged with our brand.”

The entire event will be curated by Zomato Live, with tickets exclusively available on the Zomato app.

Zeenah Vilcassim, Zomato Live CEO, said: “We are thrilled to bring the Manchester United Legend, Ole Gunnar Solskjaer’s tour to India. This landmark event is poised to captivate football enthusiasts nationwide, as we are looking forward to bringing this experience to our audiences and to his strong Indian fanbase. This continues our dedication to delivering exceptional experiences and fostering vibrant communities across India.” 

Fans can book their tickets with the links given below:

Bengaluru | MumbaiNew Delhi 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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