Swedish esports organisation Ninjas In Pyjamas (NIP) has announced a partnership agreement with tech innovation group BYD.
The global strategic partnership will see the two parties “explore the overseas esports ecosystem, further extending the global reach of BYD’s brand, products, and technology”.
The deal will entail a host of initiatives, activations, and fan experiences worldwide as BYD continues to invest in the esports industry.
Hicham Chahine, Co-CEO, NIP Group, said:
“We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD is an amazingly innovative automotive company. The fusion of BYD’s innovation commitment and our esports community’s passion forms a formidable alliance. We are geared up to reach unprecedented levels together.“
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