Swedish esports organisation Ninjas In Pyjamas (NIP) has announced a partnership agreement with tech innovation group BYD.
The global strategic partnership will see the two parties “explore the overseas esports ecosystem, further extending the global reach of BYD’s brand, products, and technology”.
The deal will entail a host of initiatives, activations, and fan experiences worldwide as BYD continues to invest in the esports industry.
Hicham Chahine, Co-CEO, NIP Group, said:
“We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD is an amazingly innovative automotive company. The fusion of BYD’s innovation commitment and our esports community’s passion forms a formidable alliance. We are geared up to reach unprecedented levels together.“
Match 9 of the Women’s Premier League will play host to the Royal Challengers Bengaluru…
Bangladesh desperate for a win to keep their Champions Trophy campaign alive Two teams, meeting…
Ambipar joins as Team Partner Italian Formula One team Scuderia Ferrari have announced a new…
New deal to raise awareness about cervical cancer Women's Premier League (WPL) franchise Delhi Capitals…
Multi-year deal signed French Formula One team Alpine have announced a multi-year partnership with Eni,…
Multi-year deal signed Austrian Formula One team Red Bull Racing have signed a new multi-year…