Swedish esports organisation Ninjas In Pyjamas (NiP) has teamed up with energy drink brand Red Bull.
The partnership will put the Red Bull logo on NiP’s CS:GO team’s jersey during the BLAST Premier Fall Finals events. The two brands have also announced that there will be further activations that they will work on as part of the agreement.
Hicham Chahine, CEO of Ninjas in Pyjamas, commented:
“Red Bull has been in the game almost as long as we have —and where there is esports, there is Red Bull. It’s a feeling that Ninjas finally got their wings! Seeing the raging crimson bull on our NIP jerseys will be a proud moment for our organisation.”
Toni Kaski, Vice President of Commercial Partnerships at Ninjas in Pyjamas, added:
“NIP is thrilled to be Red Bull’s first esports partner in Sweden. We’re looking forward to introducing esports to a much wider audience and creating impactful and memorable experiences together!“