NMDC ropes in boxer Nikhat Zareen as brand ambassador

NMDC Limited (formerly National Mineral Development Corporation), a central public sector undertaking (PSU) and India’s largest producer of iron ore, has signed a memorandum of agreement (MoA) with world boxing champion and 2022 Commonwealth Games gold medallist Nikhat Zareen to represent the PSU as a brand ambassador.

The company in a statement said that Zareen was chosen as a brand ambassador for she “represents the strength, courage, agility and national pride that goes with the brand of the NMDC”.

Speaking on the occasion, Sumit Deb, CMD, NMDC, said:

“We are elated to welcome Nikhat Zareen to the NMDC family. Her commitment to bring glory to the nation resonates with our company values.“

Zareen, a world boxing champion and gold medallist at the Birmingham 2022 Commonwealth Games, said:

“It is an honour for me to join hands with the NMDC in bringing laurels to the country. I am grateful to them for supporting me in training for the 2024 Olympics and I am committed to making my parents and the country proud.“

NMDC, owned by the Ministry of Steel, Government of India, is involved in the exploration of iron ore, copper, rock phosphate, limestone, dolomite, gypsum, bentonite, magnesite, diamond, tin, tungsten, graphite and coal. It is India’s largest iron ore producer and exporter, producing more than 35 million tonnes of iron ore from three mechanised mines across Chhattisgarh and Karnataka. It also operates the only mechanised diamond mine in the country in Panna, Madhya Pradesh.