NOISE BEHIND THE STUMPS AND NOW ‘NOISE’ ON HIS WRIST: RISHABH PANT’S LATEST BRAND ASSOCIATION

Rishabh Pant” s purple patch seems to be rubbing off on his off-the-field activities as well. The 23-year old captain of Delhi Capitals was unveiled as the brand ambassador of Gurugram based Smartwatch company ‘Noise’ on the eve of IPL‘s kickoff. 

Earlier this year, the star of the historic Tour of Australia was also added to the talent management roster of JSW sports, one of the biggest sporting management companies of the country. The multi-year association will see JSW Sports manage all Rishabh’s commercial interests and marketing rights-the latest of which is ‘Noise.’

The eccentric wicketkeeper-batsman was as vocal about his new association as he usually is behind the stumps. He said, “I am excited to be the new face of Noise smart watches. As a professional athlete, I am constantly on the move, trying to chase the finest of margins to improve my fitness and my game. Noise’s smartwatches help me to achieve my daily goals while keeping me connected in my personal ecosystem. The brand’s cutting-edge technology, effortless style and its message to only pay heed to ‘the noise within’, are a perfect fit for me, both on and off the field.”

The up-and-coming smartwatch company seems to have a clear-cut marketing strategy of making use of the biggest names of the country’s only united religion, cricket. In January last year, Noise had inked a partnership with Rohit Sharma too. The company also topped the charts of market share in smartwatches, beating established brands like Apple and Mi. Like its new brand ambassador, Noise too seems to be on an upwards moving pattern.