Nottingham Forest FC join hands with Bally's Intralot

Nottingham Forest Football Club have announced a multi-year partnership with Bally’s Intralot, an iGaming operator and global lottery solutions provider, roping it in as their Official Sleeve Partner.

Through the partnership, “Bally Bet” will feature on the sleeve of the Forest men’s first team’s matchday shirt, while “Jackpotjoylogo” will do the same on the women’s first team’s shirt. Bally Bet and Jackpotjoylogo will also enjoy exposure at the City Ground, Forest’s home stadium, on matchdays.

Forest and Bally’s will also work towards delivering “impactful fan engagement initiatives” and “supporting those most in need within local communities.”

Paul Bell, Chief Operating Officer, Nottingham Forest FC, commented:

“We’re delighted to renew our partnership with Bally’s Intralot after a successful first season. We’ve already worked together to connect with our fans in unique ways, from stadium projections to mark historic European nights and supporting local grassroots football communities, to helping those most in need attend matches at the City Ground. We’re pleased to see the partnership grow to also support Forest Women at an important time in its journey, and we’re excited to see what the future holds.”

Robeson Reeves, CEO of the Bally’s Intralot Group, added:

“Nottingham Forest has become a genuine part of our story over the past year, and we are proud to be renewing that relationship as it enters a new chapter. What we witnessed last season – a club competing in Europe for the first time in almost three decades and fighting all the way to the semi-finals of the Europa League – is exactly the kind of achievement we want our brands associated with. Extending our partnership onto the sleeve for the men’s team with Bally Bet and stepping forward for the first time with Jackpotjoy on the women’s team shirts, reflects both our confidence in this club and our commitment to supporting the women’s game as it continues to grow. On behalf of everyone at Bally’s Intralot, we look forward to a remarkable season and being part of the next chapter of the club’s history.”