Nottingham Forest FC expand Ideagen partnership
Nottingham Forest Football Club have announced an expansion of their partnership with Ideagen, an AI tech company, which has thus become the Official Health and Safety Technology Partner of the club’s netball team, while continuing its support for their men’s, women’s, and academy football teams.
In collaboration with the club’s charity arm, Nottingham Forest Foundation, Ideagen will also deliver the “Thing Big” programme, which aims to “help young people across Nottinghamshire broaden aspirations and develop skills, while highlighting career opportunities in technology and innovation.”
Nottingham Forest and Ideagen have been partners since 2021.
Paul Bell, Chief Operating Officer at Nottingham Forest, said,:
“Ideagen has been a trusted partner of Nottingham Forest for many years, and we’re delighted to continue this relationship. As the Club continues to grow both on and off the pitch, partnerships that bring genuine expertise, innovation and community impact are increasingly important. Ideagen is a global, industry-leading business, and we’ve already seen the positive impact its solutions can bring to our organisation and beyond.”
Ben Dorks, CEO of Ideagen, added:
“As a lifelong Nottingham Forest fan, I’m proud of how our partnership with them has grown over the past five years. What started with a shared commitment to our community has evolved into something much broader. Forest is a club with an incredible history and a really exciting future. We’re thrilled to be part of that journey, whether that’s through Think Big, supporting the club behind the scenes with our tech, or now through our association with Nottingham Forest Netball. Netball was without doubt the standout star of the show at Glasgow 2026 and we’re really pleased that we’ve been able to continue our association with an exciting, fast-growing sport through our existing relationship with Forest.
“The continued success of Think Big remains one of the achievements we’re most proud of. More than 71,000 young people have now taken part in the programme, demonstrating the impact that can be achieved when business, sport and community organisations work together to create opportunities for future generations.”
