This article contains information regarding the organisations enjoying a strong branding presence across French Ligue 1 team Olympique de Marseille’s (OM) physical and digital assets for the 2025/26 season.
German Sportswear company PUMA has been Olympique de Marseille’s kit sponsor since the 2018/19 season.
The parties renewed their contract in 2021, which means that Puma will sponsor OM up until the end of the 2027/28 season.
Puma also owns the right to sell the club kits and merchandise.
The CMA CGM is a logistic solutions organization offering logistic support on sea, land and air.
CMA CGM formed a partnership with Olympique de Marseille (OM) in July 2023. As part of the deal, CMA CGM is the main shirt and stadium sponsor of the club from 2023-2025 seasons. The partnership will extend through the Men’s, Women’s and Youth teams.
The brand’s logo features on the front-of-the-shirt of the Marseille matchday jerseys, stadium, training center and all the dedicated digital platforms of Marseille. The CMA CGM will also help the OM Foundation to support initiatives linked to education and youth.
The beginning of the relationship between Marseille and Boulanger goes back to the 2015/16 season. The initial contract came to an end in 2017, after which the parties decided to renew the agreement during the same year.
For this season, the electrical goods manufacturer will act as a Premium Partner of OM and will also act as a shirt sponsor and the logo will be imprinted on the back of the team’s playing shirts.
Boulanger also sponsored the ‘OM Youth Trophy’ a monthly award for youth players in the previous deal that ran from 2017 – 2020.
In July 2022, OM and Boulanger further renewed their partnership for four more seasons.
“The Boulanger Foundation will also open the doors of “La Maison Boulanger” at the start of the school year at the Épopée stadium in the north of the Phocaean city. It will invite young people to explore technologies and all the life that goes with them, to reveal their talents and passions, and to set out towards a chosen future.”
A regional cooperative bank in Marseille, Caisse d’Epargne CEPAC has a long-standing partnership with OM. It was the first founding member of the Marseille Women’s Team and continues to also be a sponsor of the Men’s Team.
The partnership that has been going on for more than two decades was renewed again in 2022 for the next five seasons. This partnership will help OM in its sporting initiatives and also promote the club in the region.
French Clothing label D’or et de Platine has a partnership with OM for four years now.
The two parties renewed their partnership in July 2025 for another season of collaboration. For the first time, the brand’s logo will also feature on the OM Kits for their Champions League matches.
Parions Sport is the sports-betting division of French company Française des Jeux. The initial contract was signed in 2018. The company extended its contract with Marseille in 2020 for another three years.
As per the agreement, Parions Sport will offer the Marseille fans several benefits like the most competitive odds on OM Matches, exclusive promotional campaigns and provide tickets for the big matches being played at the Orange Vélodrome along with VIP experience on matchdays.
In 2021, Randstad was signed by Marseille to become their official training kit sponsor. For the coming season, Randstad has been listed as a Premium Partner.
Randstad is a firm that is based out of the Netherlands and works as a human resource consulting firm around the globe.
In April 2024, Randstad and OM extended their partnership until the 2027 season.
This extension indicates a huge commitment from Randstad, not only towards OM’s men’s and women’s first teams but also its youth training center.
“”Sublime Côte d’Ivoire” is the national tourism development strategy, whose ambition is to make Côte d’Ivoire one of the five main destinations in Africa.”
As part of this partnership, a game at the OM home stadium, the Orange Vélodrome will be dedicated to promoting Côte d’Ivoire.
The “Sublime Côte d’Ivoire” logo will also feature on the shorts of the Men’s team in the league as well as on the back of their training kits.
As per the agreement, they provide daily meals for the club’s team and staff at the training center.
The American aerated drink manufacturer will also be acting as an official sponsor for Marseille during the 2022/23 season.
The brand has been collaborating with the club for fan engagement events since 2020 and the same shall continue into the coming season.
As part of the partnership, Coca-Cola products will have a presence at the Orange Vélodrome for the OM home matches.
Electronic Arts FC is an official partner of the Olympique de Marseille club. This partnership is a continuation of a long-standing relationship, with OM also appearing in past FIFA titles and EA Sports having been a sponsor in the past. EA FC has also made in-game updates to the OM Stadium Orange Vélodrome in their games to improve user experience.
In September 2024, both parties renewed the extension in a multi-year deal. The partnership will also support the OM Next Gen and FC Futures programmes.
The agreement between Intersport and Marseille began in 2009. The deal ran up till 2020 after which the parties decided to extend the contract.
During the length of the agreement, the Swiss sporting goods retailer will act as the French team’s official sponsor. The two parties also collaborate to support the amateur clubs in the region.
The last renewal was reported in 2020 with the deal set to run until 2023. However, the brand still features on the club’s official website as a partner.
American fast-food chain McDonald’s became an official partner of OM in Aug 2024.
As per the agreement, 96 restaurants of the brand have partnered with Olympique de Marseille.
As part of their brand activation strategy, McDonald’s will launch several initiatives for the next two seasons which will also include a special OM Menu for the Marseille fans.
As part of the agreement, by mid-2025, OKO will become the hydration partner for OM Men’s, Women’s, Youth and Amputee teams. The brand will have visibility and presence at the OM home stadium during their matches.
OKO is a water company that utilises filtration techniques devised by NASA.
Onet helps create a more environment-friendly workspace for people around the world. The company was founded back in 1860 and is based in Marseille.
The Onet Logo has visibility on the Women’s Team matchday shorts and also on the pitch-side boards at the Orange Vélodrome. They also support the club with services at the home stadium with cleaning and hospitality.
The two parties last renewed in 2022 with the updated partnership also including the Women’s team sponsorship.
As per the agreement, Paul Smith will dress the OM players and staff off-the-pitch and for special OM events.
In Aug 2025, OM partnered with Theta Edgecloud to develop an AI-powered mascot that will be available on the club’s official website and mobile application from the 2025/26 Ligue 1 season.
The intent of the collaboration is to improve the digital landscape at the club and introduce new tools for fan engagement and improved experience.
Theta Labs is a provider of decentralized cloud infrastructure for AI and Theta EdgeCloud is the first hybrid cloud-edge computing AI platform.
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