On Running ropes in Zendaya as brand ambassador

Swiss shoe company On Running has announced another top-tier name to its roster of brand ambassadors: Zendaya. 

The actress and fashion icon has inked a multi-year deal with On Running, which aims to drive meaningful conversations around movement and well-being, reimagine select product collections, and spearhead future creative campaigns. 

On Running has been expanding its footprint in the performance market and has multiple big-name athletes under its banner, including Roger Federer. Adding Zendaya is a strategic move highlighting the brand’s commitment to performance and cultural relevance.

When asked about her new role with On Running, Zendaya stated: 

“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.”

To mark the announcement, On Running released a new campaign featuring Zendaya adorned in their gear from head to toe. Central to this campaign is a short film titled Dream Together, which aims to illustrate how sport can connect people from diverse backgrounds. 

Sharing her views on the campaign, Zendaya said: 

“I owe so much to the people around me for getting me to where I am, and this film recognizes and appreciates those who support and uplift us every day. This feeling of collaboration and inclusiveness shines through in what we’ve created.”

David Allemann, On Running’s co-founder, expressed his excitement about the partnership: 

“We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big. We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come, and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.“