Ons Jabeur: Brand Endorsements | Investments

This article contains information about Tunisian professional tennis player Ons Jabeur’s brand endorsement deals and business ventures.

Ons Jabeur’s brand endorsements and sponsors over the years — Asics, Milaf Dates, Kayanee, Wilson Sporting Goods, Haval, Lotto, Joossoor, Qatar Airways, Tunisie Telecom, Maximilian Jewelry

CURRENT ENDORSEMENTS

Asics

Asics is a Japanese multinational corporation known for its sportswear and footwear.

In May 2024, Asics roped in the two-time Grand Slam winner as a brand ambassador and footwear partner ahead of that year’s Roland-Garros. 

Milaf Dates

Milaf is a Saudi Arabian food and drink company that is primarily known for its rich dates.

Similar to the Asics deal, Milaf roped in Jabeur for a partnership deal in May 2024 ahead of Roland-Garros.

Kayanee

In January 2024, Ons Jabeur became the first female athlete to be sponsored by a Saudi brand when Kayanee signed a partnership agreement with her.

As per the deal, Jabeur wears an exclusive line designed for her by the fitness brand. 

Wilson Sporting Goods

Ons Jabeur has had a racquet sponsorship deal in place with American sports equipment manufacturer Wilson since her junior professional days. She currently uses Wilson Pro-Staff 97 v14 racquet.

Haval

Haval, an automotive marque owned by Chinese automaker Great Wall Motors, signed a multi-year partnership agreement with Jabeur in July 2018.

As per the deal, Jabeur wears the company’s logo on her shirt sleeve.

Past ENDORSEMENTS

Lotto

The Italian sports equipment manufacturer, based in Trevignano, sponsored Jabeur for over a decade. The two had a shoe and apparel sponsorship deal in place until the end of 2023. 

Joossoor

Joossoor is part of a sustainable and sustained performance movement offering a range of innovative products and services per international standards. In 2018, the company partnered with Jabeur, and she thusly wore its logo on her shirt sleeve.

Qatar Airways

Jabeur became a brand ambassador of Qatar Airways in December 2020.

As per the agreement, Jabeur wore the Qatari flag carrier’s logo on her T-shirt’s shoulder, while also promoting the company via social media.

Tunisie Telecom

Tunisie Telecom is the incumbent telecom operator in Tunisia. In January 2021, Jabeur signed a two-year partnership agreement with it.

As per the deal, Tunisie Telecom supported Jabeur’s positive influence and, through her, encouraged Tunisian success in sports.

Maximilian Jewellery

Maximilian London, an international jewellery house, signed a long-term partnership deal with the Tunisian tennis star in 2020. 

Investments

North Carolina Courage

In August 2023, Ons Jabeur announced becoming a part owner of National Women’s Soccer League (NWSL) club North Carolina Courage. She became the second WTA tennis player to have a minority stake in the club after Naomi Osaka acquired one in 2021. 

“I believe everything happens for a reason and for me, it was the right time to do it. I know that the men’s World Cup is coming soon to the United States, Canada, and Mexico. So that made me think that it’s a great idea right now to invest. I know how it’s evolving in women’s soccer and I thought now is a great time to really push more because I believe women’s soccer is truly on the rise right now,” Jabeur said in a boardroom interview on the back of her Courage investment.