Orangutan Esports teams up with PUMA India

Indian esports organisation Orangutan Esports has roped in PUMA as its Official Kit Partner. The partnership will see the Orangutan Esports teams wear PUMA-curated jerseys and merchandise. 

The partnership was announced through the #AlsoAnAthlete campaign, which is aimed to raise awareness about competitive esports. 

Shreya Sachdev, Head of Marketing at PUMA India, commented:

“Competitive esports has seen massive growth in popularity, especially during the pandemic, and has emerged as the key avenue of engagement for youngsters in the country. As a brand, PUMA has always invested in the diverse pillars of youth culture such as sports, fitness, art, cinema and music. Through this association with Orangutan, we look forward to developing the esports market in India and engaging with gamers across the country.“

Jai Shah, Co-founder, Orangutan Esports, added:

“Our association with PUMA India is a step in the right direction. Through this partnership, we aim to bring about a revolution in esports culture in the country where official merchandise and esports teams go hand-in-hand. Together, Orangutan and PUMA will work closely this year to achieve scale and success in the esports industry.”

Yash Bhanushali, Founder and CEO of Orangutan Esports, said:

“I am thrilled to announce our partnership with PUMA India as our official kit partner, marking a major breakthrough for Indian esports. With PUMA’s support, our players will have top-quality gear, empowering them to compete globally with unmatched confidence. I am immensely grateful to PUMA India for believing in our vision and commitment to the growth of esports.“