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Pakistan men's cricket team sponsors 2024

Pakistan men’s cricket team sponsors 2024

May 24, 2024

This article contains information regarding the organisations enjoying a strong branding presence across the Pakistan Cricket Board’s (PCB) physical and digital assets as sponsors and partners of the Pakistan senior national teams.

Also Read – ICC Men’s T20 Cricket World Cup 2024 Sponsors 

Commercial Partners

Pepsi

The PCB renewed its long-time partnership, which has lasted for over two decades, with Pepsi and the beverage giant as the principal sponsor of the Pakistan cricket team in July 2020. The agreement came to an end in July 2021, which was then further renewed by the two parties. Pepsi continues to be the commercial partner of the Pakistan men’s team. 

TCL

LED TV brand TCL joined hands with the PCB in March 2022 to become one of the Pakistan men’s national cricket team’s commercial partners. The brand joined in as the associate partner ahead of the nation’s series against Australia in 2022.

The company’s logo also appeared on the test and limited overs jerseys of Pakistan throughout the series. 

Parkview City

Parkview City, a leader in real estate department in Islamabad, is the official T20I partner of the Pakistan men’s cricket team.

Dairy Milk

Cadbury Pakistan announced its partnership with the PCB in November 2023 to support the growth of women’s cricket in the country. This deal made the company an Associate Sponsor of the women’s team and also saw the parties come together to launch the “Get in the Game” programme for the development of women’s cricket.

Trans Group

The PCB signed a deal with Trans Group in September 2021 to continue its three-decade-long partnership with the brand. As part of the deal, Trans Group holds the ground and sponsorship rights for five bilateral series in Pakistan from the commencement of the agreement. 

Broadcast and Live Streaming Partners

Ary Zap

Online streaming platform Ary Zap in 2022 signed a deal with the PCB to broadcast certain games involving the Pakistan men’s team. Among the lot was the Pakistan v Netherlands series held in August 2022. 

Engro Cricket Coaching Project

It was announced in August 2022 that the first phase of the Engro Cricket Coaching Programme would commence. The PCB entered into a three-year contract with Engro Corporation, which would fund foreign coaches to come over to Pakistan and be a part of the Pathway Cricket Programme.

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