Paris 2024 inks Carrefour deal

Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. 

Joining the Games as a Premium Partner, Carrefour will also serve as the Official Food Provider for the athlete villages during the games. Carrefour will be promoting French produce and sustainable eating through the partnership. Carrefour will also work on two different projects, a branding and business respectively aimed at not only promoting health through diet but also raising awareness about disability, nutrition and health at work through sport amongst others.

Carrefour will additionally launch an exclusive collection of licensed Paris 2024 products, which will include stationery, clothing and back-to-school items. 

Alexandre Bompard, Chairman CEO of the Carrefour Group, commented:

“Soon, the heart of our country will be beating to the rhythm of the Olympic and Paralympic Games Paris 2024. It will be a historic event for all French people, with the eyes of the entire world fixed on Paris. With its popular presence, its 5000 stores in France, and its blue, red and white logo, the Carrefour Group wishes firmly to contribute to the success of this huge celebration of sport, help all French people to take part, and associate our brand with the marvellous values of Paris 2024. It is with great pride that the Carrefour’s 150,000 employees in France take part in this adventure.“

Tony Estanguet, President of Paris 2024, added:

“By welcoming Carrefour on board with the adventure that is the Olympic and Paralympic Games, Paris 2024 is reaffirming its desire to organise Games that are helpful to people and closely involved with their lives. Being among the largest networks of local businesses in France, Carrefour will help bring the magic of the Games to life for French people. Sport, health, commitment to healthy and sustainable eating, and inclusion: Carrefour shares our values and our desire to leave a legacy which is useful to society.“

By joining as a Premium Partner, Carrefour becomes the fifth first-tier sponsor along with Orange, EDF, BPCE and Sanofi.