Paris Saint-Germain FC (PSG) Sponsors 2025/26
Here, we look at the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Paris Saint-Germain Football Club (PSG) as their sponsors and partners for the 2025/26 season.
MAJOR PARTNERS
Nike
Nike, the American sportswear and sporting goods giant, entered into a sponsorship agreement with PSG over thirty years ago. After their previous agreement came to an end in 2019, the two parties further extended their partnership in a bumper deal set to run until 2032.
The new deal has tripled the sponsorship amount, which is now reportedly in excess of €80 million.
Qatar Airways
Qatar Airways was roped in by PSG as a Major Partner ahead of the 2022/23 season.
Qatar Airways was previously signed on as a Premium Partner in 2020. The previous deal was reportedly worth between €5 million and €10 million per year. The new agreement, which will run until 2028, is reportedly worth around €70 million and covers PSG’s men’s, women’s, and youth teams.
The partnership puts the Qatar Airways logo on the front of all PSG matchday shirts.
PREMIUM PARTNERS
Visit Qatar
Visit Qatar, Qatar’s official tourism promotion platform, signed on as a Premium Partner of PSG ahead of the 2022/23 season.
Accor Live Limitless (ALL)
French hospitality company Accor’s lifestyle loyalty programme, Accor Live Limitless (ALL), signed on as a Premium Partner of PSG ahead of the 2022/23 season. It previously served as PSG’s front-of-matchday-shirt sponsor between 2019 and 2022.
QNB
Doha-headquartered Qatar National Bank has served as a PSG partner since 2011. QNB previously served as their sleeve sponsor as well, a role that was later taken over by GOAT.
QNB last strengthened its ties with PSG in 2018 when it signed their then-star player Neymar Júnior as a brand ambassador.
Visit Rwanda
PSG signed a three-year deal with the Rwanda Development Board (RDB) in December 2019 in order to promote Rwanda as a premium tourist destination. The deal was reportedly worth between US$8 million and US$10 million, with the pair agreeing on another two-year extension deal in 2023.
In April 2025, PSG announced that they would continue to promote Rwanda tourism for three more years after signing another extension agreement with the RDB. The Visit Rwanda branding is thus set to continue appearing on the PSG men’s team’s training and warm-up shirts as well as the sleeve of their women’s team’s matchday shirt through 2028.
Ooredoo
Ooredoo, a telecom services company based in Doha, signed as a partner of PSG back in 2013.
As per the deal, Ooredoo gets branding rights on PSG’s kits, with its logo appearing right below the numbers on the back of the matchday shirts. Ooredoo also held the naming rights for the club’s training centre, Camp des Loges, before they moved to Campus PSG.
beIN SPORTS
Chaired by PSG’s president Nasser Al-Khelaifi, Qatari global sports network beIN Sports signed as a Premium Partner of PSG in February 2019. The deal was dubbed a multi-year agreement, and the precise term of the deal is unknown.
EA Sports
Partners since 2011, PSG upgraded American video game developer EA Sports’ sponsorship to the Premium category with a five-year extension in August 2019. The two parties again signed a renewal deal in August 2024, though the exact length of the contract wasn’t made public.
The partnership sees EA hold exclusive rights to feature PSG’s licensing, which includes real-life likenesses of their players, kits and stadium, in its annual FC (formerly FIFA) release. The two also create other co-branded digital content.
Aspetar
The Doha-based specialised orthopaedic and sports medicine hospital has been the official medical partner of the club since November 2014, offering its services and seal of medical approval to the PSG medical staff.
PSG last renewed their deal with Aspetar in November 2024, agreeing on a two-year extension deal. Through this renewed partnership, PSG players continue to benefit from comprehensive medical care and personalised treatments provided by Aspetar’s experts.
Parions Sports
Parions Sport, the sports betting brand of Française des Jeux (FDJ), initially became Paris Saint-Germain’s principal betting partner in a three-year deal reportedly worth €5 million per season, covering seasons 2022/23 to 2025/26.
In September 2025, the two renewed their partnership through 2028.
Snipes
In September 2024, Paris Saint-Germain signed up sneaker and streetwear retailer Snipes as their new back-of-shirt sponsor for the next three seasons.
As part of the deal, the Snipes logo is to be displayed on the back of the PSG men’s first-team jerseys during all Ligue 1 games through the 2026/27 campaign. The company, owned by German shoe retailer Deichmann, is to act as a global Premium Partner of the club, as well as their official culture and community partner.
Bitpanda
In January 2025, Paris Saint-Germain signed a multi-year partnership agreement with Bitpanda, an Austrian crypto company, bringing it on board as a Premium Partner as well as their official crypto trading partner.
As part of the agreement, Bitpanda’s branding is to be displayed at the Parc des Princes. Digital activations, player participation in content development, and special events are also part of the deal.
OFFICIAL PARTNERS
Socios.com
PSG initially signed a five-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta–based blockchain fintech provider Chiliz, in September 2018 to launch their own Fan Token.
As an Official Partner of the club, Socios.com helps PSG offer their fans a chance to obtain Fan Tokens ($PSG), allowing them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold, or won in an augmented reality game.
Dior
The Paris-headquartered French luxury fashion house replaced Hugo Boss as the official tailor of PSG in September 2021 in a two-year deal.
The deal, which marks Dior’s first-ever collaboration with a sports club, sees the company design bespoke casual and formal wear outfits for the club’s players and staff.
Matchain
In October 2024, PSG announced a partnership with decentralised blockchain Matchain, bringing it on board as their Exclusive Digital Identity Partner.
The multi-season deal, running from 2024 to 2027, entails the creation of a joint studio to develop AI-powered decentralised identity solutions for both fans and athletes, with the aim of enhancing data security, personalised experiences, and new forms of digital interaction and ownership.
American Express
American Express, a New York-headquartered financial services corporation, has served as an official supplier of PSG since 2015.
In December 2024, PSG and American Express France announced an extension of the partnership, which made the latter the Official Premium Partner of the PSG men’s and women’s football teams.
As part of the current multi-year agreement, Amex “Gold” card holders enjoy access to exclusive benefits, such as early access to match tickets and discounts in official PSG boutiques located in Paris. Holders of the Amex “Platinum” and “Express Centurion” cards, meanwhile, enjoy additional advantages like access to exclusive events with the teams and the opportunity to attend their training sessions.
As an Official Partner of the club, American Express France also operates the Parc des Princes Conciergerie, located inside the stadium’s hospitality areas.
1XBet
The online betting company signed a three-year deal with PSG in 2022, ahead of the 2022/23 season, thus becoming an Official Partner of the club.
As part of the deal, the company holds the rights to feature PSG branding and players in its marketing campaigns.
Nuna (Women’s)
In June 2025, Nuna, a maker of products for babies, announced a three-year partnership with the PSG women’s football team, thus becoming their official partner for the 2025/26 to 2027/28 seasons.
As part of the partnership, Nuna’s logo is featured on the team’s jersey, and the two work on creating unique experiences to connect families with women’s football.
FDJ United (Women’s)
In October 2024, PSG roped in La Française des Jeux (FDJ) as an official partner of their women’s football team.
Through this collaboration, FDJ aims to strengthen visibility for women’s sports while supporting PSG Women through both resource and outreach ventures.
Deloitte France (Women’s)
Deloitte, a global leader in audit and consulting services, has had a partnership deal in place with the PSG women’s team through its France division since 2022 and has been serving them as an Official Partner.
In September 2024, Deloitte France and PSG extended their partnership for three more seasons. Deloitte’s logo thus continues to feature on the matchday shorts of the PSG women’s team.
ILIA Beauty (Women’s)
In May 2025, the PSG women’s team announced a partnership with ILIA Beauty, a US cosmetics brand, marking a significant expansion of lifestyle-focused sponsorship in women’s football.
The multi-year agreement designates ILIA as the Official Hybrid Make-up Partner of the team. The deal, running through 2026, entails the two parties working on empowerment, high performance, and authenticity both on and off the field.
AMOS Sport Business School (Women’s)
In August 2023, AMOS Sport Business School teamed up with the PSG women’s team.
The partnership, set to run until 2026, aims to strengthen the academic offerings for students and provide them with an exceptional experience within the sports world, allowing them to learn and network with professionals in the field.
OFFICIAL SUPPLIERS
Barbara Bui (Women’s)
In June 2024, PSG Women announced a partnership with French luxury fashion brand Barbara Bui.
Since the start of the 2024/25 season, Barbara Bui has served as the official outfitter of the team.
nu3 (Women’s)
In July 2025, nu3, a nutrition and well-being brand, announced signing a multi-year partnership deal with PSG Women set to run until 2027.
Through this partnership, nu3 supported PSG Women players through nutritional solutions designed to meet the demands of elite sport: boosting physical energy, promoting mental recovery, and strengthening team cohesion.
REGIONAL PARTNERS
SK Magic
SK Magic signed a regional sponsorship deal with PSG in February 2025, which made the South Korean home appliance brand a partner of the club in South Korea and Malaysia.
With this partnership, SK Magic aims to increase brand awareness in Asia via co-branded products, such as a PSG-themed water purifier, while also offering unique fan experiences such as trips to Paris and meetings with club legends. The partnership also leverages the presence of South Korea international Lee Kang-in at PSG.
Water MTIS
MTIS is a flagship mineral water brand, part of The Coca-Cola Company’s portfolio in Georgia.
In March 2025, Paris Saint-Germain roped in MTIS as a regional partner.
Through this four-year partnership, the two parties work towards promoting their shared vision of health and passion.
CAMPUS PARTNERS
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